The Guided Bloom Story
How It Started
Guided Bloom Marketing was founded in 2025 by digital marketing expert Sam Sottosanto, who brings more than 12 years of industry experience to the table.
Sam began her career in journalism, building a strong foundation in ethics and digital responsibility, before moving into digital marketing. Since 2013, she’s worked in higher education marketing, library marketing, healthcare marketing, and led digital marketing seminars. She also teaches classes in digital marketing as an adjunct professor.
Over time, Sam noticed three key challenges that inspired her to form Guided Bloom Marketing:
First…
Many small businesses can feel confused and out-of-control when they work with third party marketing agencies - or when they try to do everything on their own.
Depending on the agency you hire, you may be overpaying and treated as a number and not as an individual. At the same time, handling all the marketing on your own can become frustrating after not seeing the results you were hoping for.
But it doesn’t have to be that way.
You can DIY it with the right guidance and practice. Or, you can choose an agency that truly cares about helping you grow.
Next…
Businesses either don’t take the risks they need to succeed - or they promise more than they can deliver.
The key is authenticity. Show you care, admit what you don’t know, and build real connections with your audience. With the proper strategies and tools, you can do it the right way.
Last…
There’s a way to take back control and build a life you love.
Working for other people can make you feel like you don’t have any control. Starting your own business is liberating. It means that you’re working on something you feel passionate about.
You get to make your own decisions. You get to keep your profits. And most importantly, you get to shape your life, on your own terms. Digital marketing makes your business thrive, igniting your independence.
Guided Bloom Marketing can help.
Sam’s vision is simple: she created Guided Bloom Marketing to help small businesses effectively grow their digital marketing, all while staying authentic and honest. She makes concepts easy to understand, so you’ll never be left feeling confused. Passionate about helping others, Sam finds true meaning and purpose through guiding entrepreneurs to success in the businesses they’ve created for themselves.
Guided Bloom Marketing puts you in the driver’s seat, whether you want to learn how to DIY your own marketing or let us handle it for you. Either way, we are here to help your business grow on your terms.